PRIMO is a metal ride on toy for toddlers, 2-5 year old kids and design lovers

The philosophy of is simple: Convert the design of classic vehicles into metal toys through finest craftsmanship!

PRIMO, a timeless design toy

PRIMO was nominated for the US Toy Award 2021 and won the award for Best Toy for Kids 2019.
PRIMO is proud to be selected as design toy by the Museum of Modern Art in New York.
PRIMO is built for longevity with only durable and high-quality materials.
PRIMO is the perfect Gift for Girls and Boys (Ages 2 - 5), Collectors and Design Lovers.
PRIMO stimulates neuronal development of motor & coordination skills as it is self-propelled.

What is PRIMO?

The most authentic ride-on toy in the design of a classic Italian scooter.
The perfect gift for your child, grandchild or beloved one. Self-propelled, i.e. not motorized, for in- and outdoor and thus stimulating neuronal development of motor & coordination skills.

DESIGN: PRIMO is a meaningful, valuable and quality kids ride on toys for 1 year old - 2 - 3 - 5 year olds made of metal in a simple timeless design.
GREAT GIFT: PRIMO toddler scooters for boys and girls are the perfect gift for your child, grandchild or beloved one. PRIMO features very easy one-step assembly in minutes (necessary tools included).
PIECE OF ART: Stylish, nostalgic classic Italian design PRIMO scooter is the must-have for kids ages 1 to 5 and collector piece for classic vehicle enthusiast and design lovers.
COMFORT RIDING: PRIMO self-propelled (no motor or batteries!) kids scooter provides a quiet and smooth ride while offering the necessary stability and support for your kid at the same time protects your floors and ensures that the wheels last longer.
AWARD-WINNING: The winner of THE BEST TOY 2019 given by ASTRA, The American Specialty Toy Retailing Association.